Marlene had recently completed her annual Las Vegas stint and was in the midst of her South American concert tour when this interview, by Lloyd Shearer, was published in an August 1959 edition of Parade:
BOOKERS WHO SCHEDULE the stage appearances of famous show business personalities loosely classify these celebrities in two groups — talent and freak attractions.
Marlene Dietrich, who each year is booked into the Sahara Hotel in Las Vegas, the Copacabana in Rio and several other night spots throughout the world at $25,000 a week, is classified as a freak attraction.
The reason? People will pay to see her regardless of her act — an act in which she sings badly because her tremulous voice lacks timbre and range, and in which she dances inadequately because her dancing is limited to a series of offbeat kicks and cakewalks. And yet Marlene is always a sellout. Wherever she plays she draws enthusiastic crowds. She stimulates tumultuous ovations. She arouses such awe and envy-inspired audience comment as, “How does she do it at her age?” or “Doesn't she ever grow old?” or “Look at the figure on that woman.”
At 55, onstage, sheathed in a shimmering side-slit creation designed by Jean Louis, languorously slinking up to a microphone, incredibly immune to the ravages of age, Grandma Dietrich generates more glamor and sex appeal than any other actress you can think of, even those half her age.
How does she do it? The honest answer is money, technique and style.
“Let's not fool anyone,” Dietrich candidly declares. “It takes money to be glamorous nowadays. Glamor is what I sell in my act, and it costs plenty.
Feathers from Argentina