Dietrich Interviewed: Advice from "An Old German Shoe"

Marlene had recently completed her annual Las Vegas stint and was in the midst of her South American concert tour when this interview, by Lloyd Shearer, was published in an August 1959 edition of Parade:

BOOKERS WHO SCHEDULE the stage appearances of famous show business personalities loosely classify these celebrities in two groups  — talent and freak attractions. 

Marlene Dietrich, who each year is booked into the Sahara Hotel in Las Vegas, the Copacabana in Rio and several other night spots throughout the world at $25,000 a week, is classified as a freak attraction. 

The reason? People will pay to see her regardless of her act — an act in which she sings badly because her tremulous voice lacks timbre and range, and in which she dances inadequately because her dancing is limited to a series of offbeat kicks and cakewalks. And yet Marlene is always a sellout.  Wherever she plays she draws enthusiastic crowds. She stimulates tumultuous ovations. She arouses such awe and envy-inspired audience comment as, “How does she do it at her age?” or “Doesn't she ever grow old?” or “Look at the figure on that woman.” 

At 55, onstage, sheathed in a shimmering side-slit creation designed by Jean Louis, languorously slinking up to a microphone, incredibly immune to the ravages of age, Grandma Dietrich generates more glamor and sex appeal than any other actress you can think of, even those half her age. 

How does she do it? The honest answer is money, technique and style. 

“Let's not fool anyone,” Dietrich candidly declares. “It takes money to be glamorous nowadays. Glamor is what I sell in my act, and it costs plenty. 

Feathers from Argentina

Dietrich in Vegas: She Glittered And Gleamed So!

“Nescafé society” – as Noel Coward dubbed those who frequented Las Vegas – was introduced to “the most glamorous star in the world – the woman and the legend”, Marlene, when Dietrich made her cabaret début at the Sahara Hotel's Congo Room in December 1953.

“They worked on me for two years and kept upping the salary until I could no longer refuse,” she explained to the press about her record $ 30 000 per week fee (for a three week season: three shows a night).

“I had to come out here to Las Vegas and see the place first. I came here twice before I really decided.

“I was really convinced when I came to see Tallulah Bankhead. She did a serious dramatic bit – a Dorothy Parker piece – and you could hear a pin drop. You could never do a thing like that in a New York night club, or in a night club anywhere else.”

On her opening night, Marlene appeared in a flash of sequins and a waft of fur, purred “hello” to an appreciative audience (including Billy Wilder, Van Heflin, Mercedes McCambridge, Louella Parsons, and Jimmy McHugh) and appropriately crooned “Baubles Bangles and Beads” to Buddy Cole's accompaniment.

The “glitter and gleam” promised in the lyric was supplied by designer Jean Louis, who had gathered some sparkle clusters onto a barely-there foundation – a so-called “nude dress”. Marlene insisted that it lived up to its name: “The only thing underneath” the $ 8 000 “revue costume”, she said, was “a gaiter belt to hold the stockings, period.”

The Dress caused a press sensation when the opening night's photos made it into newspapers. “It's the most daring gown I've ever seen on a stage,” gushed one longtime newspaper man.

That the photos revealed more than even Dietrich professed to have intended, only added additional sizzle.

“These photographs were shot from a low angle, and these rhinestones didn't even register,” Marlene half-heartedly protested, pointing to strategically placed beads at the costume's bust-line. It “wasn't designed to be photographed up close, or to be looked at up close,” she explained. Besides – “this is Las Vegas. If you can't wear it here, you can't wear it anywhere. I have several costumes like this. I will alternate them. I would not want to disappoint any individual audience.”

The show was brief. She sang “The Boys in the Back Room”, “La Vie en Rose”, “You've Got That Look”, “The Laziest Gal in Town”, “Lili Marlene”, “Jonny”, “Lola” and the “inevitable” “Falling in Love Again”.

For the finalé, Marlene changed into her circus ringmaster costume. Max Colpet had written a special lyric for her, “The Beast in Me” (set to “The Entrance of the Gladiators”). With whip in hand, and while show girls in animal costume moved around in and about cages, she sang:

“Lions, tigers, small cats, tall cats
You just name them  – I will tame them …

“There is one beast that was never tamed
And that beast ... that beast is me!

Many men have tried their chance in vain,
One went nuts – two died in France and Spain ...

Do or die, I must discover
My superman, my only lover.
Then I skip my boots and whip
And flip ... and flip ... and flip

Where is that man?”

During the run, Marlene celebrated her (officially, 48^th) birthday with a six-tiered, four-hundred pound birthday cake. There were no candles on the cake, jested the staff of the Sahara Hotel, because they “couldn't afford it after paying her that money”. (Not that they had reason to complain – 1,937 people had seen Dietrich perform the previous evening, which had set a Vegas attendance record.)

Working in Las Vegas was “fun” – “and much easier than making films,” but “different than when I sang for the troops during the war. If there'd been servicemen out there when I sang 'Lili Marlene' they would have brought the house down."

“I'd like to come back to Las Vegas,” she said near the end of her season. “I don't think any other place can pay the money.”

The town was “a funny place”, though: “I always thought that when you're a success, you're held over. Here, the next act is already here, waiting for me to get out. Donald O'Connor has been hanging around for days. I came in here yesterday, and the girls in the line were rehearsing – not for me, but for Donald O'Connor's show.

“It gave me a strange feeling.”

Studies in Light and Dark

Sahara Hotel To Close

Las Vegas' famed Sahara Hotel, where Marlene famously made her cabaret debut in 1953, is to close on 16 May. The hotel opened in 1952. Mae West and her muscle men performed there in 1954. It was also the setting of the original Oceans Eleven, starring Frank Sinatra.

Monday Marlene

Jean Louis Double Take, Part 2

Gown by Jean Louis for Marlene Dietrich, 1957.

Gown by Jean Louis for Marilyn Monroe, 1962.

Viva Las Vegas!

Birthday Girl Marlene Dietrich's Violin Serenade

Original caption: Jack Pepper, Desert Sea News Bureau. Tribute to a Trouper. Las Vegas, Nevada: Marlene Dietrich held her stage presence Sunday, when suddenly presented with a five foot, 400 pound birthday cake during her appearance at the Hotel Sahara in Las Vegas. But when the curtain closed and the orchestra spontaneously serenaded her, Marlene proved to be a virtuoso by grabbing a violin and joining the orchestra. Marlene says she is 48.

[Photo: Corbis]

Sahara Hotel, Las Vegas. 1953.

Marlene Dietrich wears a gown of transparent black net, which veteran show buisiness people called the most revealing they could remember, for her night-club debut at the Sahara hotel, Las Vegas, here last night, Dec. 15, 1953.

The clinging gown, which supplied only a few scattered bangles and beads between Dietrich and her public, was reported to have cost $ 6.000.

Actress Marlene Dietrich holds the $3,000 sequin and lace creation made for her during an appearance at the Hotel Sahara in Las Vegas, Jan. 6, 1954. The revealing dress, designed by Jean Louis Berthauldt, left, which she vowed never to wear again, made a sensation when she wore it in her show.